This could be tips or quotes that will entice people to check out the original infographic from Facebook, Instagram, or Twitter (like we did with the image above!). Create smaller images using elements of your infographic.Facebook Live is becoming really popular for expanding on content ideas and getting people engaged and Instagram just introduced Stories! Create a short video to post on Facebook or Instagram to announce your new post and infographic.Include your infographic, some of the original post, and a link to your website! Utilize LinkedIn by using their individual publisher.You can chop up a larger infographic into social media-friendly sizes. TIP: This works best if the infographic is not super long. Share the link to your blog or content to Facebook, and then share the infographic JPEG or PNG directly.TIP: Include the hashtag #infographic or something trending in your niche to help with discoverability. Post regular tweets to your post/infographic on Twitter.Here are just a few of Donna’s ideas for maximizing your infographic reach: And we are also conditioned to “click through” on infographics from sites like Pinterest, so it’s important that you give users excellent landing content to arrive at when they do.”īut your infographic promotion doesn’t stop there! There are many ways that infographics can be easily promoted on social media beyond your blog and Pinterest. Because infographics can “go more places” than blogs or written content, statistics are showing that infographics are performing better than blogs – but only when they’re shared!ĭonna makes a great point when she says, “…Visitors to your website are looking for visual content to share (to Pinterest and other social media sites). Donna recommends embedding your infographic FIRST into your core content (a long form blog post for example), and then sharing. You need to promote it and give it ‘legs’!”ĭon’t limit your content promotion to your blogs, videos, or podcasts include your infographics in similar marketing efforts. Donna agrees, adding that, “…We are seeing that the success of content doesn’t stop simply at the creation of the content in the first place. That’s essentially what you’re doing when you don’t share your infographic in more than one place.
While many people understand the value of infographic creation (longer audience attention span, easier shareability, and more conversions), they don’t fully optimize their images so they can generate those results! Imagine drafting that blog post or email campaign and never hitting “Post”!
POWER OF SOCIAL MEDIA INFOGRAPHIC HOW TO
If you’re ready to learn how to maximize your infographics for the ultimate impact on social media, read on! Get Your Infographic Seen (Socially Sorted is a great resource and is also one of Social Media Examiner’s Top 10 Social Media blogs in 20!)ĭonna’s article, “ Stop Killing Us With Boring Infographics – Do This Instead,” is one of our absolute favorites and provides key insights into making YOUR infographic stand out on social media.ĭonna’s speciality lies in understanding the power of social media – what gets shared and what doesn’t. We recently chatted with Donna Moritz of Socially Sorted, a website committed to sharing Donna’s expertise in visual social media marketing and content strategy. Because of this, infographic designers and Easel.ly users are seeking insights into infographic impact on social media, and we were only too happy to reach out to an expert to give us real, relevant insights on the subject. Have you ever wondered why infographics “go viral” on social media?ĭo you want to know why some images work and others just… don’t?Ĭontent creation is the name of the game for many small business owners, entrepreneurs, and marketers, but infographic creation is becoming one of the most powerful tools in online visibility – especially in the social media realm.
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